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From reluctant reader to The Authors Coach.

El-Roy R. Cook is the author of 10 self-help books and the founder of Memorable Publishing.

El-Roy R. Cook El-Roy R. Cook with a book El-Roy R. Cook on Table Mountain with friends
The story

A testament to perseverance and purpose.

El-Roy R. Cook's journey from an underperforming student and reluctant reader to a successful author and publishing expert is proof that your starting point does not decide your finish line.

A former South African Navy sailor, El-Roy is now the author of 10 self-help books and the founder of Memorable Publishing. Featured on national TV, radio, podcasts and in magazines, he has guided hundreds of authors, including military leaders, CEOs and pastors, to write life-changing books and transform them into high-ticket coaching programmes through his Author Secrets System.

As an ordained pastor and a Bachelor of Theology (Honours) candidate at Cape Town Baptist Seminary, he blends faith, wisdom and proven methods to create lasting impact. He lives in Cape Town with his son, Asher.

"Imagine the life you could create when your story becomes your most powerful asset."

Milestones

The road so far.

Service, writing, ministry and publishing.

2010 to 2019

South African Navy

Nine years of service, discipline and leadership with the SANDF, SA Navy.

2017 to 2018

Brand Developer Director

Brand development work with Pillar 5 Group in the Western Cape.

2020

Memorable Publishing founded

A home for authors who want to publish professionally and keep their rights.

10 books

Author of 10 self-help titles

Including Author Secrets, The 9 Biblical Laws to Maximize Your Gift and Let Go.

2026

Impact City

After years of serving in ministry, El-Roy prepares to launch Impact City Full Gospel Church in Simon's Town.

Equip. Empower. Publish.

Your story becomes your legacy.

From the Navy to the pulpit to the publishing desk, El-Roy has spent his life helping people stand up and speak. Now he helps them write it down.

Start your book

Book El-Roy to coach or speak.

For coaching, speaking or ministry events, book a call or send a WhatsApp and we will be in touch.